Market analysis strategy of axe
The 10th edition programme particularly targets brand community members: the objective is to make Axe fans real jet setters with 6 stopovers expected in the Mediterranean basin including one exceptional launching date in one of Azur Coasts most glamorous cities.
The man who used Axe was someone who—in the absence of ability, charisma, charm, or intelligence—wanted to seduce women by removing their agency.
Axe Angels Club, as the brand has named its online gang, has more than 41 lac fans. The overall result of heavy promotion is easy brand recall. Axe uses a competitive pricing strategy that allows it to sell at lower price than its nearest competitors.
Market analysis strategy of axe
Brand recognition and brand image are related to sales and the power of marketing is clearly there behind the making Axe a celebrity. To make strong community. Pricing is also a very important part of marketing strategy that affects the popularity of a brand. Marketing Strategy of Axe: Unilever spends heavily on marketing and Axe is a brand that is promoted with special focus. It adapts ethnographys principles to virtual communities such as forums, newsgroups, chats or brand communities. Compared to its nearest competitors, its products are priced lower. Its range of shampoos and gels is also quite large. Axe Dark Temptation: A Seduction Competition- The starting idea was to establish an Axe studio in the Tunisian universities halls in order to take pictures from the 1st of August till the 30th. YouTube is home to 73 Axe videos that promote the brand and its products. In order to fully grasp the brand communitys participative phenomenon to the various co-creation contests launched by Axe, the article chose to analyze the Axes participative events- Axe Dark Temptation and Axe Boat Party. The report starts with an overview of the Indian market for Deodorants over the last years, with relevant supporting quantitative information.
The competition is temporary, on a short-term basis and limited to the participative event. Every day, the player having the best score wins a VIP pass. Axe angels club is in the list of top 5 Facebook fan pages of India and reaches out As on December 6, 19 There are words on this page Of those words words are linked ones Of words are not linked Of non linked words words are either stop words or have less than 3 characters Below are words from the entire text ranked by their occurrence.
Axe uses a competitive pricing strategy that allows it to sell at lower price than its nearest competitors. So, it launches a new fragrance every year to refresh its market strategies. Modern retail is also a major factor given that this contributes more to this category than to any other personal care categories. The videos, though grotesque, at times, didnt fail to excite audience. Unilever introduced many products in the range at the same time and forced to use many the name Lynx in some countries due to trademark issues on this name. This 10th edition was also an opportunity to offer Axe fans numerous surprises and exclusive products both during the tour and also on the Axe Effect fan page facebook. In order to win, the player has to use, as weapons, the brands latest deodorants For Him and For Her enabling them to escape.
The Indian rural population is familiar with Unilever and several of its brands including Axe. Men and women alike assumed that if you used Axe, it was because you were a guy desperate to get laid and unequipped with the faculties to do so. Axe also uses Facebook for the promotion of its brand and products.
The report starts with an overview of the Indian market for Deodorants over the last years, with relevant supporting quantitative information. Marketing Strategy of Axe: Unilever spends heavily on marketing and Axe is a brand that is promoted with special focus.
Axe case study
Along with it, Axe is also expanding its product base and coming up with new product lines which includes Axe Shower gels, Axe Hair stylers, Axe Shampoos etc. In this age only quality will not be enough to make a product popular a brand has to be smart at packaging in order to sell its products. Made the page with different brands and different country wise sentiments should always be taken into consideration. Axe has a strong marketing logistics network, and it relies heavily on location and distribution channels which makes sure that the products are available in almost every supermarkets and at small grocery shops as well so that no customer demand gets untapped. Axe Dark Temptation: A Seduction Competition- The starting idea was to establish an Axe studio in the Tunisian universities halls in order to take pictures from the 1st of August till the 30th. Attractive packaging helps attract and retain customers. Gay community serves as a remarkable part in male market, which is rarely considered by any other competitors. Worldwide there is a very large rural population and not all of the people living in rural areas are poor. In case of a strong interaction, co-creation will be defined as major. AXE Instinct game a better and a more realistic brand experience Drive engagement through user generated contest where we asked users to take a picture of them with a note saying: I love AXE. Axe on Facebook To create one of Indias largest and most well engaged fan pages on Facebook, which reaches out to more than a million users on a daily basis.
It is why the ads of Axe deodorants are generally a bit steamy and sensuous.
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