This next slide should show a clear financial projection with a three-to-five-year forecast. Solution This is your product or service. Describe exactly what your product or service is, how it has a competitive advantage, and illustrate three unique selling points that will make your company stand out.
Rehearse the presentation several more times on your own. Competition Immediately following your target market section, you should describe your competition. Depending on the type of business you are starting, you may or may not need the following sections.
How does your packaging communicate your key value proposition?
The most important thing to illustrate in this section of your business plan is how your solution is different or better than other offerings that a potential customer might consider.
Distribution For product companies, a distribution plan is an important part of the complete business plan. Milestones are planned major goals.