Employer branding research papers 2012

Rampl, L. Analyzing these aspects, the company management gets information on which potential and current employees are most worth hiring and keeping, and the answer to the question of which aspects need to be invested in and how employer can became attractive in the labor market.

Research topics on employer branding

Industrial and Commercial Training, 47 5 , The aim of the paper is to observe the development of the aspects of the employer brand and their comparison, based on studies conducted earlier. Corporate Communications: An International Journal, 16 2 , International Journal of Advertising, 24 2 , The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation. Among the contributions of this paper, it is worth mentioning a better understanding of the EB and the attractiveness attributes concepts, and their usefulness in attracting desired candidates in recruitment processes. Findings — The key findings include talented employees' role in improving the brand image of any organisation; the development of customers' perceptions through their attitude and behaviours; the reduction in the HR costs through RPO Services, the responsibility of the organisation taken by RPO which provides the chance for HR professionals and top management to focus on core activities; and the organisational care in selection of the RPO service provider as per their criteria. Schlager, T. Berthon et al. Journal of Management Development, 34 6 , Jain, N. Other studies found that Baby Boomers tend to feel more satisfied and identified with their work and less likely to quit Benson and Brown, ; Constanza et al. Edwards, M. According to Cable and Turban , brand equity principles may be extrapolated to the attraction and recruitment situation, where the choice among attractive employers will be made according the applicants' attributes preferences.

Among the contributions of this paper, it is worth mentioning a better understanding of the EB and the attractiveness attributes concepts, and their usefulness in attracting desired candidates in recruitment processes.

The research gives confidence to the HR managers and directors on the importance of outsourced staff members and the need to address the issues concerning the employee branding of an outsourced member of staff.

Employment preferences of job applicants: unfolding employer branding determinants.

Employer branding and employee retention

The findings propose a conceptual framework which is representative for the organisations engaged in RPO. This article contains six sections, besides this introduction. Foster, C. Employer brand trust and affect: linking brand personality to employer brand attractiveness. European Journal of Training and Development, 36, Corporate Communications: An International Journal, 16 2 , Thomas, B.

Corporate Communications: An International Journal, 16 2 According to Lievens and Highhousethey may be instrumental and symbolic attributes, where the first refer to what the organization actually offers that is useful for the job seeker e.

Some studies have investigated work-related differences between generations. South Asian Journal of Management, 15 4 Top twenty employers organizations were selected as the most familiar to business school students.

Employer branding and employee retention

Business student perceptions of a preferred employer: a study identifying determinants of employer branding. Kucherov, D. Alniacik, E. Fue adoptada la Escala del Atractivo como Empleador de Berthon et al. Downloads Download data is not yet available. Cennamo and Gardner pointed out differences in terms of status influence and responsibility levels and freedom autonomy at work , which are more valued by Generation Y. Employment preferences of job applicants: unfolding employer branding determinants. The research clearly establishes a good link between the operationalisation of RPO and its direct influences on an organisation's employer branding through its outsourced employees. Gavilan, D. The premise behind EB strength and value derives from the benefits achieved from a strong brand: differentiation and loyalty. References 1. European Journal of Business and Management, 4 18 , Although the various proposals have different structures, in general, the attributes refer to the dimensions proposed by Ambler and Barrow Reis, G.

In general, these works depart from the definition of generation proposed by Manheimwho emphasizes the importance of social location, i. International Journal of Advertising, 24 2

impact of employer branding on employee attraction and retention
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