Accra beach hotel case study solution

As different segments are on different purposes, they will have different needs, behaviors and expectations.

accra beach hotel ppt

Also the revenue from food servings would be expected to lower down since most athletes were supposed to dine out. Financial Analysis. Similarly, vacationers wanting a quick weekend getaway may fill rooms at weekends when there is no business travel.

Individual business travelers 2. What are the pros and cons of seeking to serve customers from several segments? For example, vacationers will tend to dress casually and are having relaxed time.

Multiplying the excess demand for each night by the average revenue for that day from last year gives us the revenue forgone by having to turn away guests. The Portman Hotel executives were committed to keeping both their guest and employees happy.

Identify the various market segments currently served by the hotel. Exhibit 1 of the case shows that occupancy at the Accra Beach Hotel ABH is highest January through March nice weather in the Caribbean, horrid weather in North America and northern Europe and lowest in September peak of hurricane season.

Economic cycles. This gives us four segments: 1. The revenues lost due to turning away guests who would have stayed if the hotel were not full due to the presence of the WICB group.

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Accra Beach Hotel Case Study